When Army Generals Clean-up Their Online Reputation

The Army Times asked me for my take on the apparent reputation clean-up for a retired army general.

While I have no first hand knowledge of any ORM campaign, it certainly looks like something is going on…

“It does look like a classic case of reputation management,” said Andy Beal, author of Repped: 30 Days to a Better Online Reputation. “A quick perusal for the search results for his name indicate there has been a deliberate attempt to take control of what shows up in Google. You have multiple social media accounts, all talking about him in the third person, all talking about him in a positive light. If there is something negative trying to be suppressed, this is how you would do that.”

Business Insider also picked up on the story.