When Army Generals Clean-up Their Online Reputation

When Army Generals Clean-up Their Online Reputation

Arm TimesThe Army Times asked me for my take on the apparent reputation clean-up for a retired army general.

While I have no first hand knowledge of any ORM campaign, it certainly looks like something is going on…

“It does look like a classic case of reputation management,” said Andy Beal, author of Repped: 30 Days to a Better Online Reputation. “A quick perusal for the search results for his name indicate there has been a deliberate attempt to take control of what shows up in Google. You have multiple social media accounts, all talking about him in the third person, all talking about him in a positive light. If there is something negative trying to be suppressed, this is how you would do that.”

Business Insider also picked up on the story.

ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.