Why great customer service should be your top priority

A wise woman once said “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Maya Angelou may not have been talking directly about the customer service experience, but she was on to something.

No matter how groundbreaking your product is, or how brilliant of an ad campaign that you come up with, [highlight color=”yellow, “]without great service, your business will flounder. [/highlight] Provide a great customer experience, however?  You’ll never run out of people who want to do business with you.  Now we can tell you this over and over, but when Zendesk published this great infographic, we thought it might help to show you just how valuable the customer experience is:

Which brand do you find provides the best customer service?  Have personal interactions with brand representatives changed the way you feel about a brand that you’d previously trusted?