Why You Don’t Need an Expensive “Social Media Listening Command Center”

There’s no doubt that Dell has a lot of social media monitoring to conduct each day. The company has had a roller-coaster ride with its online reputation–something documented heavily in my book Radically Transparent.

So, as a multi-billion dollar company it’s no wonder Dell has the budget (and space) to set up what it is calling a “Social Media Listening Command Center.” That’s a dramatically long name and the room is equally dramatic–just take a look!

There are ten monitors in that room! Ten! And that’s just those that we can count in the photo. There are at least three employees tracking all of the conversations!

Yikes! I mean, who has the resources to build such a thing? Do you? I know I don’t–which is why I decided to build Trackur.

You see, after finishing Radically Transparent, I realized that the average company had two choices, when it came to social media monitoring. The free, but very limited Google Alerts, or pay through the nose for a tool that required 10 monitors and multiple employees–as well as very large budget!

So, what resources do you need to run Trackur for your social media monitoring? Here, I’ll show you mine:

Yep, you can run Trackur’s “social media listening command center” from an iPad. For just $18 a month. With just one person. No eye strain, no rooms without windows. Just the simplicity and accuracy of Trackur.

Maybe I should give the guys at Dell a call. Let them know there’s an alternative–that includes seeing daylight! 😉

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