I spoke with The Washington Post about the prevalence of fake reviews in the travel industry. Some are positive–from the business in question–others are negative–often left by competitors. The article has lots of great tips, but here is a selection of the ones I shared: Honest reviews are often in the 2-4 star range “Look
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I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online reputation expert Andy Beal, however, said the outbreak is not a threat to the beer brand, as it’s more likely consumers are confused about how the virus
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MarketWatch investigated why those with a criminal background would use black-hat reputation and SEO strategies to try to cover things up. Just like any marketing practice, there are always those that offer black-hat tactics to help their clients. However, these toxic activities tend to attract toxic clients. I shared a lot of information with MarketWatch,
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BuzzFeed News did a deep dive into how some bad people use bad online reputation management tactics to try to cover up their evil doings. BuzzFeed reached out to me–not the first time–as the ethical reputation expert they know will help them uncover the black-hat tactics and explain why they are wrong for individuals, companies,
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Business Insider uncovered some shady looking online reputation efforts for MoviePass CEO. They asked me to weigh in with my thoughts: “There are many ‘black hat’ reputation firms that use a smorgasbord of spammy tactics to try and cover up a bad reputation,” Andy Beal, CEO of Reputation Refinery and author of “Repped: 30 Days
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